Management & Governance

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Stonehammer Member & Brand Management Criteria

Site Owner

Responsible for owning and maintaining a Stonehammer geosite.
May operate Stonehammer programmes, once vetted and approved, at no charge to participants.
Programmes must meet Stonehammer quality expectations for content and visitor experience; programmes will be mystery shopped at least once per year.
May have Stonehammer exhibit at their site. Primary content would be the story of the geosite, with approx 15-20% on “what is Stonehammer” and 15-20% on other sites within Stonehammer. Costs of the exhibit would be funded by the site owner.
Will be offered general and site specific training and assistance with programme development.
Will be given recognition in Stonehammer marketing and promotional material.
May use Stonehammer and UNESCO logos on approved programme information and geosite material.
Will have use of Stonehammer door decal.
Are expected not to be in competition with Direct Operators at their geosite.
Must provide attendance numbers for Stonehammer programming to Stonehammer Board or designate on an annual basis.

Operates a tourism or related product at a Stonehammer geosite for which fees are charged.
Are only approved for that specific site, but may work with other Direct Operators or Site Owners at other geosites as long as they are not in competition with other Direct Operators.
May operate Stonehammer programmes, once vetted and approved, for a fee.
Programmes must meet Stonehammer quality expectations for content and visitor experience; programmes will be mystery shopped at least once per year.
Will be given priority placement in Stonehammer marketing and promotional material; at least one print piece will only feature Direct Operators.
Will be offered general and geosite specific training and assistance with programme development.
May use Stonehammer and UNESCO logos on approved programmes information and product material.
Will have use of Stonehammer door decal.
Mobile Operators (those that run programmes at various sites), must be approved for any mobile Stonehammer programmes.
May sell approved Stonehammer retail product.

Must operate a product within the Stonehammer UNESCO Global Geopark footprint.
May use Stonehammer and UNESCO logo and have themed material within the operation (i.e. Stonehammer menu) but may not offer Stonehammer programmes (i.e. Stonehammer themed event), unless it is done in association with a Direct Operator.
Any Stonehammer themed material must meet Stonehammer quality expectations for content and presentation.
Will be given recognition in Stonehammer promotional material.
Will have use of Stonehammer door decal.
Will be offered general training.
May sell approved Stonehammer retail product.

All retail product must be reviewed and approved by the Stonehammer Board of Directors.
Retail product may be developed by the Stonehammer Board and then sold through Direct, Indirect Operators and Site Owners.
Direct Operators, Indirect Operators and Site Owners may also develop and sell retail product after it has been approved by the Stonehammer Board of Directors.
Only Direct, Indirect Operators and Site Owners may sell Stonehammer retail product.

Government and not-for-profit that are promoting Stonehammer UNESCO Global Geopark as part of broader marketing activities, and that will not be gaining revenue directly from Stonehammer may use the Stonehammer UNESCO Global Geopark name and information at no cost. It is expected that Stonehammer will be consulted and will receive copies of promotional material as appropriate.
Private sector organizations that are working with a Direct Operator to promote and sell Stonehammer programming do not need to be a Direct or Indirect Operator themselves.

For more information on becoming a Stonehammer member, please contact Frances Heydeman via our contact form.